Two years ago, a group of people in Frome got together, following concerns over a planning bid from a large supermarket chain. Two years on, that group, Keep Frome Local, continues its campaign against yet more supermarket expansion into Frome, but has stepped things up.
Later this month, it will host Independence Day, Frome’s one-day event about the future of town centres and campaigning against supermarket expansion. The first UK event of its kind, it’s received an overwhelming amount of support and has also attracted lots of regional and national media attention. It’s been a task to organise, but is already proving worth the effort.
There are campaign groups like Keep Frome Local in virtually every town across the country; people from these and small businesses are coming along on Saturday 17th (November). The support the event has received from Frome residents and businesses has been huge.
The day will be split between main debate sessions with Independence Day’s impressive line up of speakers, and breakout sessions focused on issues such as the future of food, how to campaign against big retail and the future of the High Street. A lot has been packed in.
Why now? Well, it’s a good point at which to ramp up the campaign, taking into account the national picture of changing high streets – and more specifically, the omnipresent supermarket planning application, which won’t go away. Challenging these and understanding the issues involved, is to put it mildly, mind boggling. Bringing campaign groups together, to share experiences, as well as information on particularly complex areas such as the planning system is proving a crowd pleaser. Knowledge is definitely power when supermarkets plan on coming to town.
Also, it’s expected that a developer will announce plans for the Saxonvale site in Frome before Christmas. So making a big splash with Independence Day will help to amass information and provide people with more on how to stand up for the interest of their town, if they want to. We’re realising many people do, but need help with the “how” and “what can we do about it” questions.
Totnes, which recently fought off a Costa Coffee will be part of the day’s proceedings. There will be advice too from 38 Degrees, the national campaigners who led opposition to the government’s sell-off of UK forests.
Independence Day is happening from 10.30am to 4.30pm on Saturday November 17th, at the Wesley Church in Frome. Tickets cost £11 and if you’re in Frome, can be bought from Frome Wholefoods on Cheap Street, or via the Cheese and Grain.
Hope you can make it. For more details on the event, visit independenceday2012.co.uk. There will be live tweeting – follow the debate using #ID2012.
It’s been another busy, but great start to the week. More media coverage of pigeon racing has rolled out since Saturday’s BBC Breakfast News feature. We’ve also engineered further high profile results for the lovely Inn at Freshford, with which we recently launched Save Bath’s Historic Pubs campaign.
For starters, the pub and its campaign featured on BBC Radio Bristol on Saturday morning. The interview, with local historian Kirsten Elliott, starts at 1:19:50.
The main course arrived in the form of an equally tasty serving of ITV News coverage yesterday, which also highlighted the recent closure of the nearby Packhorse Inn in South Stoke.
There’s a little breathing space before dessert arrives later, on Heart.
Save Bath’s Historic Pubs campaign has already been met with a massive amount of support. Mark Birchall, the Inn at Freshford’s landlord, is adamant that a change is needed, to protect the heritage of Bath’s pubs. Watch this space for more media coverage.
Don’t forget the local pub history talk at The Inn at Freshford tomorrow evening – which is free and will probably kick off at about 7.30pm.
As per my previous post, yesterday, despite its numerical placement in the month, was great. Not only was it filled with sister-in-law hen do frolics, but it began with PR results from more hard work on behalf of Avalanche Media clients. Here are two examples – more to follow:
You wouldn’t believe the hours of brainstorming, deliberating, hardcore biscuit eating and beer swilling that has gone into the branding of our working collective. It’s been tough up here in Studio 5 at The Old Church School.
“Ah, wait! That’s it – what about Studio 5? All those in favour…”
And so it was that our collective name was born. As with most great ideas, the simplest proved the best.
We’ll let this new website do the talking. It’s deliberately straight forward as we don’t much like hiding behind this stuff, so if any of our specialisms are useful, please get in touch.
As part of the Save Bath’s Historic campaign launched for The Inn at Freshford in July, Avalanche Media has organised a special evening of local pub history next week.
Local historian Kirsten Elliott will provide an illustrated glimpse into the Bath area’s boozy past next Wednesday (17th October), at 8pm. It’s a good excuse for a midweek drink and a free local history lesson.
If you want to do a bit of swotting up first, Kirsten’s books are available from local bookshops and Amazon. Titles include Bath Pubs; Hidden Paths and Secret Gates: Six All-Day Walks Around Bath; Queen of Waters: A Journey in Time Along the Kennet and Avon Canal; Bath; The Lost Pubs of Bath.
The Inn at Freshford has just launched a new menu, if you fancy a bite to eat first. I’d recommend getting there early and indulging in the classic Welsh rarebit, or going hell for leather on the burger, topped with applewood smoked cheddar, bacon, devilled sauce and served with chips, and salad.
To enjoy all of this completely guilt-free, please sign this petition, to help protect the future of Bath’s pubs.
Hands up, it has been a while – actually, a long while – since this blog was last updated. But there’s a good excuse, honest: Avalanche Media’s been busy. 2012 has been our busiest yet in fact and now that we have had a chance to reflect on some of its results, it’s a good point to share.
If you follow us on Facebook or Twitter (and thank you, if you do!), you’ll be aware of our recent work with pigeon racing in the UK. Despite it being a sport with The Queen as its patron, it’s one of Britain’s great traditions which faced imminent extinction if left to continue without PR input.
In April this year, Avalanche Media was instructed to provide full press office support for the sport – to both react to incoming enquiries from journalists as well proactively create media coverage. What a coup! And here’s just a sample of what’s been achieved so far: